Cooperation, alignment, and coordination with others is beneficial. In planning and organising an awareness campaign, it is advisable to coordinate with other existing national and international awareness campaigns. If stakeholders come together to share materials, and possibly align messages, the impact is amplified. Sharing materials and aligning campaign messages helps to broaden the impact beyond one constituent community.
With cooperation and alignment, stakeholders can easily see what others have already done, learn from their mistakes, and consider these experiences as models. Moreover, they can leverage different components from one another. A coherent, coordinated multistakeholder campaign is an efficient use of limited resources, and will become more effective in its goals, for example in empowering citizens to adopt safer and more secure practices online.
Source – GFCE website